While impressive in its own right, the temporary store will be dismantled when the cube reopens. In the interim, Apple moved operations to a storefront directly behind the glass cube, a former FAO Schwarz retail space. January 20th: 2017 began with the temporary closure of Apple’s iconic Fifth Avenue store in New York City for significant renovations. These new stores have been described by Angela Ahrendts as “Town Squares,” and they do indeed feel more open – and more luxurious too.
Gone is the traditional Genius Bar and gigantic glowing Apple logos, replaced with more subtle branding and massive displays bordering “ Genius Groves” used during Today At Apple events. Heavily borrowing from the architecture of Apple Park, new Apple stores feature brighter, taller ceilings, terrazzo flooring, ambient “True Tone” ceiling lights, and stone walls and facades in favor of the former stainless steel sheeting. Since then, Apple has swiftly and methodically begun to remodel or replace each and every one of their retail locations with a consistent design language. First previewed and later rolled out in 2015, the company’s new retail architecture style was directly influenced by design chief Jony Ive. As the calendar comes to a close, let’s take a look at every store location opened under the guidance of Apple’s retail chief Angela Ahrendts.Īpple stores in 2017 could be described as taller, brighter, and more open. The heads of the company probably make those calls so while I want to mention it for anybody going in, I do not think it should majorly affect the review.2017 was an incredibly active year for Apple retail, as the company’s refreshed store design continued its rollout across the world. Keep in mind that I do not think that is this stores fault. I love the displays they are on but I feel like the Apple store should have more options than anyone else when it comes to cases for their phones. They have a ton of colors but only three brands. I feel like they should have more options for cases. There are restaurants nearby as well so you can eat before or after going in.Ī couple of small complaints. No wandering the mall trying to see where it is or fighting heavy indoor mall traffic. I hate going to malls but since this store is at an outdoor mall you can park right by the entrance and walk right in. Silly I know but I really appreciate the clean look and they obviously take great care in keeping it that way. I feel like I am big money when I walk in. Big glass walls, white floors, and clean displays. I have always loved coming to this location as it looks a little futuristic. This is not a complaint but instead a small piece of constructive criticism. I had start conversation when we were waiting for my phone to update. He could have been a little more personable. The man who helped me with purchasing my new phone knew the products and was not pushy. Very friendly but not pushy, Knowledgable but not arrogant, and he checked on us to make sure things were going smooth but he didn't interrupt what we were doing. The man that first greeted me, I believe his name was Peter (I suck with names), was the ideal employee. Great staff, clean and beautiful store, and it's easy to get to.
I have been to this location three times and I have always been impressed.
Good staff, clean environment, and they are faster than your average Apple store. This one is no exception but is by FAR the best I have ever been to. Apple stores are usually a hassle since they are busy and expensive.
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